Are you trying to boost your local business activity but aren’t sure where to start? When you own a small local shop, it can seem like overkill to invest in advertising. But there are a few tips to help promote your business and your reputation. Your goal is to make yourself easier to find and thereby draw in nearby prospects who are likely to walk by your store.
Choose the Right Keywords
Even when they are looking for a local business, clients will usually go to the Internet. So if you want to attract a maximum amount of traffic to your site, keywords are very important.
Choosing the right keywords allows search engines to identify your activity, products, services and schedules. This means that when Internet users search, they will quickly find your company’s information and be more likely to visit your physical shop.
When you choose the right keywords, you make it easier for search engines to discern your business activity, products, services and hours. In this way, when Internet users search the web, they will land on information about your company much faster and will then be more inclined to visit your store.
It’s therefore a great idea to include your location in your keywords. This will considerably reduce your potential competition on search engines, and clients who are looking for a business like yours in your region will be able to find you faster.
Use Social Media
Creating a Facebook page or Instagram profile is now a great way to make your business visible online at a lower cost. Be sure to include your business address and opening hours.
On Instagram, go ahead and post your own photos, adding the location of your post. This geolocalisation option will bring your photos increased visibility.
Use an Online Order Solution
Offering your products online is a fabulous way to boost your activity locally. That’s why here at Linkeo, we’ve created our Deliver offer, an online order solution that brings you closer to your clients. Simple and flexible, the add-on lets you stand out from the competition by offering new options to your clients.
With Deliver, your clients can order directly online from your website, Professional Facebook or Google My Business Page. The solution also offers an online payment option. Next, the client can either come to pick up their order or you can choose to offer delivery in your customer catchment area. It’s up to you!
You can go ahead and subscribe to this solution directly online. Just take your credit card and head on over to our website. And the great news is, there’s no commitment and you can get your first 3 months for free!
If you’re still not convinced, did you know that these days, according to a FEVAD study, 85% of French consumers make purchases online? Why not let them order from you?
Encourage Your Customers to Leave Online Reviews
Customer testimonials are very important for Internet users. When it’s time to make a choice, reviews and testimonials have a major impact. If you don’t have any online reviews for your products and services, sometimes this can be a disadvantage. It is always reassuring to have someone else vouch for your decision.
There are a number of different solutions. Linkeo’s Reviews add-on makes it easy for clients to leave their reviews. It gathers reviews and displays them directly on your website, offering a place where facilitate communication with your clients and build trust amongst your prospects.
You can also create an account on a number of popular reviews sites to give yourself greater visibility and offer your clients more opportunities to share their experience.