5 Tips for Launching Your e-Commerce Site

These days, an e-commerce site provides a real and valuable opportunity.  If your sector allows for it, it is a must-have for your business’s well-being. With e-commerce, all kinds of companies have been able to considerably increase their sales turnover and growth. And creating and maintaining an e-commerce website  is a great deal easier than it looks.

If you want to succeed in online sales, you’re going to need to follow a few rules.  If you don’t know where or how to start, we’ve gathered a few tips to make your e-commerce adventure as smooth as possible.

1- Don’t rush! Begin at the Beginning.

Before throwing yourself onto the Internet with a crazy idea, there are a number of things you need to think about.  The key lies in staying organized so you’re not caught off guard.

This first step may seem super obvious, but sometimes the obvious is easy to forget.  You need to carefully choose what you are going to sell on your site and consider how you are going to sell it. How will you describe your products or services? How do you plan on reaching your clients? You need to ask yourself a whole bunch of questions.

Next, it’s time to set yourself some goals. Your goals should be both quantitative and qualitative, and they need to be attainable so you don’t get discouraged.

Finally, to make sure you do a good job adapting your website to your customers, you will have to study your target market.  Who are your clients and prospects? What are their expectations? What are their habits? This step will help you attract a maximum number of visitors and boost your sales.

2- Consider Your Logistics

Over the years, as e-commerce has evolved, customers have become very demanding about delivery specifics. In the world of e-commerce, a main source of satisfaction lies in the swift and magical speed of delivery. This is one of the reasons why you need to conscientiously prepare your logistics before you launch your website.  To do so, you need to study your product’s supply chains and choose the option that is the most beneficial, both for you and your customer.  With well thought out logistics, you’ll be able to present a better image of yourself to your customers and thereby increase their loyalty.

3- Grow Your Team

If you’d planned to jump into this adventure all alone, we strongly recommend that you rethink your decision.  Perhaps you’re a hermit at heart and are certain you can pull off everything on your own. Although we completely believe you, we also believe that this is not necessarily your best bet.

You need a number of essential skills if you want to succeed on the Internet.  Even if you don’t see what your employees and partners can bring you right off the bat, you’re likely to be surprised. Every person has the power to contribute something different to a project. Don’t carry the load all by yourself. Ask around. Find people who can offer you skills you do not have.

If, for whatever reason, you really don’t want to grow your team, we recommend that you find a service provider who can help and guide you in the areas you have not quite mastered.  At Linkeo, we offer ongoing guidance and a wealth of solutions for your digital project.

4- Develop Your Content

An excellent content strategy is non-negotiable when you create your e-commerce site.  It offers several advantages, mainly in terms of the trust you’ll build with your clients.  Your content will let you show your expertise and showcase your products so that everyone can see how wonderful they are.  The goal is to create beautiful content that leads you to convert your visitors into customers and your customers into faithful buyers.

But that is not all! Well put together content also does wonders for your  Natural SEO. Taking advantage of incoming links, keywords and your site’s internal structure, all these tools are indispensable if you want to stack your chances at improving your SEO. You also want to talk about revamping your content since Google loves websites that are updated regularly.

5- Pay Attention to Your Design

Your website design will have a major impact on your visitors’ attitude.  A well thought out website will attract their attention and increase your chance of selling your products.  The goal is to offer Internet users a website that is both eye-catching and simple.  Try to follow the 3-click rule: Your prospects should be able to access the information or product they’re looking for in a maximum of 3 clicks.  They need to be able to make a purchase fast since short-term gratification is often one of the reasons why buyers go online.

Don’t forget Responsive Design. In today’s world, optimizing your site for a smartphone has become essential if you want your website to succeed.  More and more sales on e-commerce sites are carried out from a cell phone. Mobile searches generate more website traffic than searches from laptops. So remember your smartphone visitors.

Handy Tips

Think communication! Post on social media. Create newsletters. Don’t hold back when it comes to keeping in touch with your customers and prospects, especially new ones.

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