Digital Marketing

Why You Need an Online Booking Solution


As a business owner, are you constantly struggling to stay on top of your admin tasks? An online booking solution can help you simplify your life and reduce your daily workload.  It’s also essential if you want to keep up with your competitors and meet your clients’ expectations.

These days, just like all of us, your prospects are looking to save time. They’d prefer the option to reserve their appointments on the web, instead of trying to reach you by phone.

An online booking tool offers a fast and easy solution. Let’s take a look at how it works.

The Benefits of Online Booking

Intuitive and user-friendly, online booking lets Internet users reserve a time slot from a service provider’s website, Facebook or Google My Business page. Business owners can then easily manage their agendas while optimizing customer flow.

The digital solution also frees up your phone lines and prevents missed appointments with automatic text or email reminders.  And most importantly, you’ll have all the time you need to focus on what you do best.

According to a study conducted by Linkeo, companies report that 35% of appointments are booked outside of business hours. They also observe a 25% reduction in no shows.

Respecting COVID-19 Health Restrictions

Due to COVID-19, current health measures can be quite limiting to small businesses and service providers. Authorities are looking to limit circulation in stores and public places. To further reduce these numbers, some regions have closed essential services, and areas like Quebec have even enforced a curfew.

As non-essential businesses slowly re-open, it will be important to make sure you are able to respect all new standards to avoid fines and protect your customers. To optimize your business’s capacity, you need a system that lets you manage your line-ups and customer flow. And imagine how much easier life would be if customers reserved their visits ahead of time!

With an online booking solution, you can meet your client demand while still ensuring you adhere to the latest health protocols.

Your Customers Are Ready for It

Today’s customers are already seasoned at online booking. Our study suggests that:

  • 85% of consumers book appointments online
  • 64% of Internet users consider online booking to be a competitive advantage
  • 74% have booked online via their service provider’s virtual agenda*

25% of millenials book exclusively online!

Online Booking

Which sectors need it the most?

According to a a Linkeo study conducted on LinkedIn, Internet users take advantage of online booking for:

  • Medical and Health Appointments:67%
  • Hair and Aesthetician Appointments: 22%
  • Leisure Apppointments: 7% (movies, museums, concerts, dance classes, singing and music lessons, yoga, personal training, etc)
  • Professional Appointments:4% (lawyer, architects, mechanics).

Bon à savoirHandy Tips

If you’re ready to get started, Planner by Linkeo offers a fully customizable solution that adapts to every sector.  Available on your website, Facebook or Google My Business page!

*Source: OpinionWay Study – Online Booking

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