Digital Marketing Tips&Tricks

How can I stand out if I only have a small communication budget?

As a VSE or SME, it might seem tough to stand out against larger companies whose communication budget is sometimes 10 times higher than yours.

We hear your struggle and have therefore put together this list of all our tips and tricks to help you pull off an effective communication strategy, even if your budget is tiny!

Take Advantage of Social Media

The main goal of communication lies in creating a relationship.  That’s why social media is so crucial for your communication strategy.  Fast, easy and ideal for lower budgets, this platform must not be underestimated.  Maintaining an active presence on social media can reap immense benefits.  Post often to get closer to your prospects and clients.

Advertising Google Ads and Facebook Ads

To promote your products and services, sponsored content offers the ideal solution.  If you are in a big city, it is all the more brilliant to turn to Google and Facebook Ads.  The advantage of these methods is that they make it easy for you to control your budget.  You get to set the budget you wish to allocate to these campaigns. You can then invest the amount you want that matches what’s possible for you and your business right now.

Start a Blog

A blog is an easy and free communication tool that gives you a low-maintenance outlet for keeping in touch with your clients, as well as showing off your expertise in your field.  Write articles that will build rapport with your customers. They’ll get the feeling that you’re there for them and that they’re doing business with real pros.

As a bonus, creating the right kind of content on your blog is conducive to amazing SEO.

Consider Your SEO

It is always non-negotiable to constantly work on your SEO.  These are all practices that will bring you improved visibility on search engines and thereby help you hold your own against the competition.  To ensure your company enjoys the best possible reputation, you can opt for a few different solutions that range in price.

Work Your Content

To make up for your relatively small budget, you need to create quality content that lets you convince your future clients.  Be creative! Pull out your most exquisite writing skills, whether you’re working on your social media posts, website, product sheets or blogs.  Great content will also help you boost your SEO.

Of course, working your content takes time and effort, but the good news, that’s about all. Being creative is a great way to stand out.

If you’re low on inspiration, start by thoroughly studying your target market to figure what you need to do to win them over.  It will be easier for you to come up with relevant content to share if you know who you’re talking to.  You should also think about the image you want to transmit.

Think About Your Partnerships

We live in times where there’s a great deal of competition on the Internet and all kinds of compelling websites.  If you want people to notice you on the vast worldwide web, it’s tricky, especially when you don’t have extensive means to invest, financial or otherwise.  One effective action for finding clients lies in forming partnerships.  The goal is to present your partnerships on your site in exchange for commission.  Think of it as a barter. Everybody benefits! This will bring you visibility and help your company earn credibility in the eyes of your prospects.

Surround Yourself with the Right People

Know that your network is essential when you’re working with a small communication budget.  Take the time to build high-quality relationships.  Don’t make the mistake of hiring the cheapest service provider or the first one who shows up without at least informing yourself on the essentials.

It’s also important to take care choosing your partners since they will reflect your company. Your partners will have a significant influence on your prospects and how they perceive your business and offers.  Keep your image pristine and be clear about what you want.

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